Delta, Kelowna, BC – August 10, 2021 (Investorideas.com Newswire) www.Investorideas.com, a global news source covering leading sectors including marijuana and hemp stocks and its potcast site, www.potcasts.ca release today’s podcast edition of cannabis news and stocks to watch plus insight from thought leaders and experts.
Listen to the podcast:
Investor Ideas Potcasts #594, Cannabis News and Stocks on the Move; Interview with CEO / Co-Founder and COO of Marimed Inc. (OTCQX: MRMD)
August 10, 2021
Today’s podcast overview/transcript:
Good afternoon and welcome to another episode of Investorideas.com “Potcast” featuring cannabis news, stocks to watch as well as insights from thought leaders and experts.
In today’s podcast Investorideas interviews Bob Fireman, CEO and Co-Founder, as well as Tim Shaw, COO of Marimed Inc. (OTCQX: MRMD) where we discussed the company’s most recent developments, how the company has evolved over the past year and half, what separates them from their competitors with regards to business strategy and cultivation as well as what is on the horizon with regards to product development and expansion.
Robert Fireman is an attorney, entrepreneur, and builder of new and innovative businesses across a variety of industries. Mr. Fireman has been instrumental in the development of the Company’s business, strategic planning, and management team.
Tim Shaw is a specialist in state-of-the-art cannabis facility design and cultivation system management. With Tim having specific expertise in agriculture and hydroponics, he helps drive the next generation cultivation processes to maintain industry edge.
When asked about what separates Marimed from some of their competitors within the space with regards to quality and cultivation, Shaw commented, “So starting off with cultivation, our cultivation techniques are craft cannabis on a commercial scale. We use very high quality ingredients, nutrients and hands-on techniques while maintaining efficiency, so keeping our cost down but with the highest quality coming out of the plants. We respect the plant and give it everything it needs as mother nature intended to. We’ve got a large library of strains, touching each variant of profile that could help any patient or customer alike and that flows right into our products, such as our oils and Betty’s Eddies.”
MariMed’s Betty’s Eddies edibles were one of the first vegan products to be introduced to the cannabis industry and were included in Pioneer Intelligence’s 2020 Top 25 Hottest U.S. Edibles Brands. They are infused with full-spectrum cannabis oil for a complete entourage effect experience and made with organically-grown fruits and vegetables. The Company is expanding access to Betty’s Eddies to meet the increasing consumer demand for all-natural, vegan products.
“Betty’s Eddies is one of the most popular cannabis edible brands in the U.S. and MariMed remains committed to product innovation to meet evolving consumer preferences,” said Bob Fireman, CEO of MariMed. “Today, consumers prefer products thoughtfully made with natural ingredients – ingredients they can pronounce and are familiar with. MariMed is one of the few cannabis companies currently providing products that meet those needs in the form of a delicious, vegan edible. This is another step in our strategy to expand MariMed brands into markets that offer unique opportunities to generate revenues and better serve our customers.”
Shaw and Fireman commented on how the are able to put equal efforts into both their medicinal and recreational offerings and how this affects product development.
“Identifying the patient or customer, that walks into the facility, and really getting to know what their expectations are, and helping them understand what’s gonna help them not go too fast, it really has to do with education. Our products have both low dose, microdose and high dose so that you can enjoy the same great product with multiple doses” commented Shaw.
“What’s needed in the cannabis industry is more data. Because there is no large retailer with hundreds of stores in a single database, we need to know when Patient X walks in to the dispensary looking for a result when they come back, how did it work? So what our industry really needs is more data research on follow up that is done in other industries. A lot of the expertise of the Marimed team is taking acumen from other industries and really creating that one to one relationship with the customer to provide ongoing education and relief. It’s very important to us,” conclude Fireman.
MariMed and the ice cream magicians at Emack & Bolio’s will create a line-up of cannabis-infused vegan and dairy ice cream in outrageous flavors. The ice cream will contain MariMed’s superior formulations that include the same full spectrum of natural cannabinoids and terpenes from whole plants as are used in MariMed’s award-winning brands, such as Betty’s Eddies(TM) and K Fusion(TM).
This innovative new category of cannabis products is expected to debut in Massachusetts this year, followed by launches in other legal cannabis markets.
Emack & Bolio’s was founded in 1975 by Boston music attorney Bob Rook as a place for his rock star clients to satisfy their midnight munchies after their late-night gigs. Aerosmith, Boston, U2, James Brown and The Cars were some of the groups Rook worked with back in the day. Emack & Bolio’s has evolved into a cult favorite in Massachusetts and in stores around the world.
“This partnership is gonna ROCK,” said Bob Rook, CEO and Creator of Emack & Bolio’s. “The combination of our unique flavors with MariMed’s cannabis expertise is a natural. There is a good vibe between our companies, and our vision is the same. I’ve been wanting to do this since 1975. As the Grateful Dead said, ‘What a long, strange trip it’s been.'”
“We’ve taken great care to grow MariMed infused products to become top-selling brands, with much of our success the result of a craft-like approach to cultivation that is unlike most other national cannabis companies,” said MariMed CEO and President Bob Fireman. “We’re excited to bring our unique formulations and technologies to a collaboration with a brand partner like Emack & Bolio’s, which has such a fantastic history.”
MariMed Chief Products Officer and SVP/Sales Ryan Crandall commented, “Ice cream and cannabis would seem like a natural pairing but deciding to launch this product line now – particularly with the inclusion of vegan SKUs – was driven by the consumer insights that our R&D team is always studying to identify trends that can drive our innovation.”
Crandall points to market intelligence company Mordor Intelligence, whose recent study determined that the anticipated 3 percent growth in the ice cream market over the next four years will be driven by “better for you” product options made of natural flavors, natural sweeteners, and handcrafted ice cream.
Shaw and Fireman continued to discuss the last year and a half of the cannabis industry during COVID, how this affected the company’s financials as well as R & D and what is on the horizon for the industry coming out of COVID restrictions.
MariMed Inc. will be holding a conference call on Tuesday, August 17, 2021 at 8:00 a.m. ET to discuss its results for the second quarter ended June 30, 2021.
To find our more information about Marimed Inc. visit their website here.
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